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  • Alon Segal

On the path to Carbon Neutral – Gencell can help

Updated: Jul 19, 2021

Environmental, Social, and Governance (ESG) Criteria have become the new standard to assess companies by – looking not only at the bottom line but also if the company actively working towards a better future.


DT’s commitments in particular towards reducing emissions and carbon footprint were aggressively restated in April this year bringing forward its goal to be a net zero company.


Tim Höttges, CEO & Chairman of the Board of Management of Deutsche Telekom, said:

The systematic efforts we have made for climate protection in the past two years have paid off. . This is not the time to be smug and give ourselves a pat on the back, however. The data is clear: this is a decisive decade for the global climate. We at Deutsche Telekom are actively leading by example: by 2025, we want to reduce our in-house emissions by up to 95 percent compared to 2017. We will neutralize the last five or so percent of our carbon footprint through high-value carbon capture projects. In a future-proof economy the goal must be to achieve net zero.” The question is how? With the rollout of 5G and the burgeoning demand for ever more connectivity how do you simultaneously reduce your emissions while ensuring even more power to the network?


Technology and Israeli Innovation are part of the answer and this where GenCell (TASE: GNCL), can play a role. GenCell’s vision is to provide businesses and organizations worldwide with reliable, affordable, clean green energy that kicks in as soon as it’s needed, whenever it’s needed and for as long as it’s needed, no matter what.


GenCell develops unique fuel cell solutions that offer clean power. Using the ultra-reliable and exhaust-free technology that powered the American and Russian space programs and buildings. From there they have developed affordable, clean backup power for Telecom, Homeland Security, Healthcare and Automated Industries.


Recognizing that the limitations of today’s hydrogen infrastructure keep the cost of hydrogen prohibitively expensive as a fuel for primary power, the company developed a revolutionary process that enables creation of hydrogen-on-demand from anhydrous ammonia (NH3) at 10 times the efficiency of other solutions and without any outside electrical power.


This breakthrough enables GenCell to provide the first viable green primary power solution for off-grid and poor-grid Telecom, as well as rural electrification—at a cost less than diesel solutions.


Since its founding in 2011, GenCell has grown to more than 95 employees, including many veterans of the Apollo & Mir projects. The company is headquartered in Israel with a worldwide distribution and support network and has unique intellectual property, trade secrets and know-how.

My Visit:

I had the pleasure of receiving a private tour from CEO Rami Reshef. To get a firsthand appreciation of the material science behind GenCell. As noted, DT’s commitment to sustainability starts at the top – and the Israeli Office provided the opportunity for Rami to present Gencell to the DT BoM at a recent Deep Dive focused on Sustainability. So, it is very encouraging to see this effort go further with Gencell’s announcing a strategic cooperation framework agreement with Deutsche Telekom AG. Under the agreement, Deutsche Telekom will examine the possibility of integrating the GenCell's fuel cell systems into parts of its communications network as an alternative to diesel-fueled generators, as part of its efforts to reduce carbon dioxide emissions by switching to green electricity.


#Green #Sustainable #Israel_Innovation #Deutsche_Telekom

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